Behance logoInstagram logo
start a project

Ready to start a project?

I am
from
I’d love your help with:
My budget for this project:
Here is the idea and some more details:
Contact me back at:

Thank you!
Your submission has been received!

We'll review it and contact you in 2 days.
Follow us on instagram
Follow us on linkedin
Oops! Something went wrong while submitting the form.
About
Selected projects
Services
Aproach
Contact

Menu

Ethical Branding
by heed collective

Ethical Branding

At Heed Collective, we don’t just build brands; we create experiences that connect emotionally and ethically with a generation that cares.

We design to shape a sustainable future and help brands to make lasting, positive impact.
Young woman in a flowing blue outfit reaching towards the camera with an open hand, set against a clear blue sky, evoking a sense of movement and connectionKvit Drip creative product packaging combining flowers and coffee

about us

Guided by intention and purpose, we work with those who strive to create positive change. We care deeply about what’s happening in the world and are dedicated to crafting brands that truly matter.

'creatives for climate' member badge'the ethical move' member badge

Get Your Free "How Not to Greenwash" Checklist

Sustainability should be more than just a buzzword. Avoid misleading claims and build real trust with your audience using our clear and practical checklist. Fill out the form to get your free copy!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

selected projects

Brand Identity
Visual Identity
Website
Presentation Deck
2024
spaceOS
Workplace ecosystem with next-generation phygital solutions
Brand Identity
Visual Identity
Packaging
2024
COCO
Specialty coffee cosmetics (soon)
Packaging
2023
Fresh Black
Kvit Drip — Flowers & Coffee
Brand Identity
Visual Identity
2024
Phaseful
Meditation app designed to empower women's health

client’s words

Working with Heed Collective felt like a true partnership. They didn’t just create a brand for us; they helped us define who we are.

Kseniia Poltavets,
Founder of CoCo specialty coffee cosmetics
Co-founder Fresh Black (specialty coffee roasters)
Close-up of two people holding hands, dressed in light-colored clothing, with the wind blowing through the woman's hair against a clear blue sky.

our services

From strategy to design, we help brands stand out with intentional solutions that connect and drive real impact.

Visual Identity
that’s what i need
A visually driven identity system for brands that already have strategy in place and need a polished, recognizable look.

Interactive design session

Creative direction & moodboard

Two creative concept directions

Logo suite

Color & font system

Brand imagery references

Brand elements & supporting graphics

Visual Identity guidelines

Brand Identity
that’s what i need
This is more than a logo — it’s a complete brand system rooted in strategy, story, culture, and aesthetics. We help you uncover who you are, what you stand for, and how to express it in a way that resonates deeply and consistently.

Branding Workshop

Brand strategy & research

Audience, messaging & tone of voice

Brand platform & positioning

Visual Identity

‍

Website
that’s what i need
We craft custom websites that go beyond aesthetics. Combining storytelling, user experience, and responsive design, we deliver sites that engage your audience and drive results. Built on Webflow, our websites are adaptable, fast, and easy to maintain.

Interactive design session

UX/UI strategy & custom design

Creative and visual direction

Responsive system

Webflow development

Basic SEO setup

2 rounds of iterations

Post-launch support (1 month)

‍

Presentation Deck
that’s what i need
We transform your existing presentation into a clear, confident, and visually aligned deck — designed not just to inform, but to resonate. Whether it’s a pitch deck, internal report, learning material, or marketing presentation — we help you turn it into a compelling visual story.

Content & Structure Audit

Small interactive design session

Slide Design & Modular Template

Packaging
that’s what i need
We turn your product into an experience. Strategic, eye-catching packaging design that connects emotionally and stands out both on shelves and on screens.

Interactive design session

Creative concept development

Product design system

Production-ready files

Creative storytelling

Optional promo materials

‍

our approach

We believe in brands that matter.

We dive deep to uncover the core of your brand, exploring what makes you unique. From there, we align strategy with creativity, blending form and function to craft designs that tell your story.
Listens First — We prioritize understanding your brand’s story, goals, and needs before creating solutions.
Designs with Purpose — Every element is crafted to serve a function, ensuring both beauty and impact.
Balances Strategy and Creativity — We combine research-driven insights with imaginative design to create lasting connections.
Values Collaboration — Your input guides our process, ensuring the outcome truly reflects your vision.
Artistic composition blending a human profile silhouette with the intricate texture of a green leaf, symbolizing harmony between nature and humanity

our vision

Building a world where brands lead with purpose and integrity. By combining strategic insight with creative ingenuity, we design solutions that don’t just look good but feel right—brands and experiences rooted in truth, connection, and timelessness.

contact us

We are no B2B or B2C, only P2P: People to People. Let’s make this a real conversation.

Email
heedethicalbranding@gmail.com
Instagram
@annagudvin
LinkedIn
in/anna-gudvin
Inquiry form
link here
Anna Gudvin
Creative Leader
Anna Gudvin, creative leader of Heed Collective, outdoors in nature during sunset
Heed Collective
Ethical branding & design studio
instagram
LinkedIn
Behance
Full website launch - fall 2025
Heed Collective. 2025. All rights reserved.
Design & Development  - existacial
Three framed posters placed outdoors in the part. The left panel shows a woman with wind-blown hair against a blue sky with the word 'MAKE.' The center panel is black with the word 'THE.' The right panel features a close-up of a green leaf with the word 'IMPACT.
Heed Collective
Ethical branding & design agency
instagram
LinkedIn
Behance
Full website launch - fall 2025
Heed Collective. 2025. All rights reserved.
Design & Development  - existacial