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Ethical Branding
by heed collective

Ethical Branding

At Heed Collective, we don’t just build brands; we create experiences that connect emotionally and ethically with a generation that cares.

We design to shape a sustainable future and help brands to make lasting, positive impact.
Young woman in a flowing blue outfit reaching towards the camera with an open hand, set against a clear blue sky, evoking a sense of movement and connectionKvit Drip creative product packaging combining flowers and coffee

about us

Guided by intention and purpose, we work with those who strive to create positive change. We care deeply about what’s happening in the world and are dedicated to crafting brands that truly matter.

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selected projects

Brand Strategy
Brand Identity
Web Design
2024
spaceOS
Workplace ecosystem with next-generation phygital solutions
Brand Strategy
Brand Identity
Packaging
2024
COCO
Specialty coffee cosmetics (soon)
Special Project
Packaging
2023
Fresh Black
Kvit Drip — Flowers & Coffee
Brand Strategy
Brand Identity
2024
Phaseful
Meditation app designed to empower women's health

client’s words

Working with Heed Collective felt like a true partnership. They didn’t just create a brand for us; they helped us define who we are.

Kseniia Poltavets,
Founder of CoCo specialty coffee cosmetics
Co-founder Fresh Black (specialty coffee roasters)
Close-up of two people holding hands, dressed in light-colored clothing, with the wind blowing through the woman's hair against a clear blue sky.

our services

From strategy to design, we help brands stand out with intentional solutions that connect and drive real impact.

Brand Strategy
that’s what i need
We help you uncover who you truly are as a brand and how to communicate it effectively. Through research, workshops, and strategy sessions, we define your vision, mission, values, and audience, crafting a roadmap to guide every decision moving forward.

Discovery Workshops
Research & Insights
Brand Positioning
Brand Voice & Messaging
Strategic Roadmap

Brand Identity
that’s what i need
We design visual identities that capture your brand’s essence. From logos to color palettes and typography, we create a cohesive system that feels authentic, resonates with your audience, and leaves a lasting impression.

Logo Design
Visual System
Brand Guidelines
Applications
Conceptual Exploration

Web Design
that’s what i need
We craft custom websites that go beyond aesthetics. Combining storytelling, user experience, and responsive design, we deliver sites that engage your audience and drive results. Built on Webflow, our websites are adaptable, fast, and easy to maintain.

UX Research & Wireframing
visual storytelling
web Design
Web Development
interactions
Device Optimization

Packaging
that’s what i need
We create packaging that tells your story, stands out on shelves, and connects with your customers. Whether it’s eco-friendly materials or innovative layouts, every element is designed with purpose and impact.

Concept Development
Structural Design
Artwork Creation
Eco-Friendly Solutions
Production Support

Special Project
that’s what i need
For projects that don’t fit the mold, we’re here to think outside the box. Whether it’s a campaign, installation, or entirely new concept, we embrace the challenge of creating something truly unique that aligns with your vision.

Concept Exploration
Tailored Deliverables
Prototyping & Testing
Implementation

our approach

We believe in brands that matter.

We dive deep to uncover the core of your brand, exploring what makes you unique. From there, we align strategy with creativity, blending form and function to craft designs that tell your story.
Listens First — We prioritize understanding your brand’s story, goals, and needs before creating solutions.
Designs with Purpose — Every element is crafted to serve a function, ensuring both beauty and impact.
Balances Strategy and Creativity — We combine research-driven insights with imaginative design to create lasting connections.
Values Collaboration — Your input guides our process, ensuring the outcome truly reflects your vision.
Artistic composition blending a human profile silhouette with the intricate texture of a green leaf, symbolizing harmony between nature and humanity

our vision

Building a world where brands lead with purpose and integrity. By combining strategic insight with creative ingenuity, we design solutions that don’t just look good but feel right—brands and experiences rooted in truth, connection, and timelessness.

contact us

We are no B2B or B2C, only P2P: People to People. Let’s make this a real conversation.

Email
heedethicalbranding@gmail.com
Instagram
@annagudvin
LinkedIn
in/anna-gudvin
Inquiry form
link here
Anna Gudvin
Creative Leader
Anna Gudvin, creative leader of Heed Collective, outdoors in nature during sunset
Heed Collective
Ethical branding & design agency
instagram
LinkedIn
Behance
Full website launch - spring 2025
Heed Collective. 2025. All rights reserved.
Design & Development  - existacial
Three framed posters placed outdoors in the part. The left panel shows a woman with wind-blown hair against a blue sky with the word 'MAKE.' The center panel is black with the word 'THE.' The right panel features a close-up of a green leaf with the word 'IMPACT.
Heed Collective
Ethical branding & design agency
instagram
LinkedIn
Behance
Full website launch - spring 2025
Heed Collective. 2025. All rights reserved.
Design & Development  - existacial