Ukrainian specialty coffee brand, Fresh Black, approached us with a unique request—to develop a captivating concept for their drip coffee. Fresh Black wasn't just seeking ordinary packaging; they were in need of ingenious ideas and a comprehensive concept that would not only grab the audience's attention but also elevate brand recognition.
Several innovative concepts were proposed, among which the "Kvit Drip" ( Kvitka - Flower in Ukrainian) idea was chosen for realization. Given Fresh Black's status as a specialty coffee brand boasting unique coffee varieties and flavors, we decided to take a bold step by crafting the most floral-infused drip coffee the world had seen. This concept revolved around combining 5 distinct coffee blends, each with floral flavor profiles, into a single package, accompanied by an extraordinary addition – a blooming seed card.
