We began with a comprehensive workshop and tailored Phaseful's brand strategy to revolve around empowerment, community, and personal growth. Previously MinfulIVF was only about IVF we brought a new broad perspective to the business and brand. This new strategy creates a welcoming space for women to nurture their mindfulness journey. As a result of this strategy, we also proposed a name change to better reflect your vision and mission, ultimately positioning your business more effectively.
We developed a complete visual identity with a creative concept and profound meaning. This creative idea and visual language not only align with the strategy but also provide ample space for creating meaningful communication across various channels. Our new visual identity is feminine, nature-inspired visual identity exudes tranquility and wellness, providing a serene atmosphere for self-improvement.
